Rachna Ravi
Professional problem finder. Photographer. Maker of things.
I spend more time on the problem than the solution: listening to customers, pulling apart the data, questioning whether we're even asking the right thing. Then I ship fast and let the results argue for me.
About
9+ years shipping products across e-commerce, food, grocery, and retail supply chain, from zero-to-market builds to platforms serving millions. I think in revenue and retention as much as experience and engineering. The best product calls I've made came from understanding the commercial model as well as the customer. MBA from IIM Kozhikode.
How I work
Selected Work
Rebuilding HelloFresh's Referral Programme
€115M/year programme, narrowed -26% YoY decline to -13% within one quarter
Customers had stopped sharing. The experience made referring feel like selling: tactical, impersonal, and unchanged for three years.
What went wrong: Shipped everything together; still can't isolate the driver.
Read case studyBuilding Factor's Weight-Loss Programme
$202 AOV (vs $120 Classic) · Conversion gap closed to neutral
Many Factor customers were manually curating a weight-loss programme from their weekly meal choices. We gave them the structure they were already trying to create, and a premium tier worth paying for.
What went wrong: Launch hit -13% conversion, outside every scenario we'd modelled.
Read case studyRapid Experimentation in Ready-to-Eat
$16M+ in cumulative customer value added
The active experience for millions of RTE subscribers was underperforming, and nobody could agree on what to fix first. Nine experiments, each targeting a specific customer behaviour, settled the debate with data.
What went wrong: Sorting failed on a small menu; a full test cycle lost to a wrong premise.
Read case studyEarlier Work
Personalized Meal Defaults for Factor US
$30M+ CLV · Retention +2.2% · Shipped in 8 weeks
A third of Factor customers never chose their own meals. They got whatever the system assigned, and the system didn't know they couldn't eat pork.
What went wrong: Keto plus pork-free returned two recipes some weeks; the menu was the ceiling.
Read case studyOnline Grocery Delivery Expansion
CAD $40M incremental revenue
PC Express delivery covered a fraction of Canada. Four approaches on the table, a pandemic accelerating demand, and a bet that speed-to-coverage would outperform a cleaner but slower build.
What went wrong: Promised the same delivery experience we couldn't deliver in 3PL areas.
Read case studyNew Store Platform MVP
MVP to pilot in 6 months
A legacy OMS that retail clients had outgrown. The hard part was deciding what to leave behind, and finding the one net-new capability that would turn a defensive migration into something clients actually wanted.
What went wrong: Frontend built against stale API assumptions; two sprints of avoidable rework.
Read case studyExperience
Staff Product Manager — HelloFresh
Referrals & Sharing
Senior Product Manager II — HelloFresh
Factor Programs
Senior Product Manager — HelloFresh
Ready-to-Eat Active Experience
Product Manager — Tecsys
OMNI OMS, Retail Platform Modernization
Senior Product Manager — Browze
Cross-border E-commerce Marketplace
Senior Product Manager — Loblaw Digital
PC Express Delivery, Online Grocery
Product Consultant — Greyamp Consulting
Digital Transformation, BFSI (India & Indonesia)
Management Trainee — Vodafone India
Multiple rotations across business functions
Get in Touch
I work best on hard product problems in e-commerce, food tech, marketplace, and supply chain: the kind where you need to understand the commercial model as well as the customer.